How much should a business website cost in the UK?
Ask five agencies what a website costs and you'll get five different answers, often because they're each imagining a completely different website. The useful question isn't "how much?" but "what am I actually paying for, and is it worth it to my business?"
This article sets out how website pricing works in the UK, based on the projects we quote for and build every week, from one-page sites for sole traders to multi-page sites for established businesses.
What you're actually paying for
A website isn't one thing. It's a bundle of work: strategy (deciding what the site needs to say and to whom), design (how it looks and feels), development (building it properly), content (words and images that sell), and the technical setup that makes it fast, findable and secure.
When quotes vary wildly, it's usually because they include different amounts of that bundle. A £300 quote and a £3,000 quote are rarely for the same website, even if both describe themselves as "a five-page business website".
Typical price bands
As a rough guide to the UK market: a one-page business website typically sits between £450 and £750. A standard multi-page business website runs £850 to £1,400. A professional business website with custom design, more pages and proper SEO structure is usually £1,500 to £2,400, and larger premium builds £2,500 to £4,000. E-commerce projects generally start around £3,000.
These aren't numbers pulled from the air. They're the bands we quote within, and they reflect the hours each type of project genuinely takes. Below those bands, something is usually being skipped.
What moves the price
Four things drive most of the variation: the number of pages, the amount of content that needs writing or shaping, the features you need (booking systems, payments, galleries, calculators), and how quickly you need it. A rushed timeline costs more because it displaces other work. Content is the one people most often underestimate. If the words aren't written, someone has to write them, and that someone is usually the agency.
Why the cheapest quote usually isn't
Cheap websites are expensive in the end. The recurring costs show up later: a template that can't be extended when the business grows, missing SEO basics that cost you enquiries every month, or discovering you don't fully own what was built. Ask any agency, including us, who owns the design, the domain and the content, and what happens if you part ways.
A fair price isn't the lowest one; it's the one that matches the work required and the outcome you need.
How to get a real number
Write a short brief covering your business, your customers, what you want the website to achieve, roughly how many pages, and any features you know you need. A good agency will come back with questions, then a quote that shows what's included and what isn't. That conversation costs nothing and tells you more than any price list.